Instilling Sir Stanley's Life Values -

How We Develop People

Sport Tactics

Annual Coaching Pack

The coaching pack gives advice and guidance on the seven values, each led by an expert. For instance, Samantha Davis, a Professor in medical nutrition at Texas Christian University in Dallas, is responsible for Health and Nutrition. She ensures that affiliate clubs have the latest information on our second value, tailored to the specific country or locality.


Ownership and Responsibility

Throughout his career Sir Stanley took ownership for his actions. He never shirked responsibility and was known for being dependable.

Health and Nutrition

Sir Stanley put down much of his success over the decades to his focus on health. Rising at 6 am every day to do his first set of exercises, the great man never smoked or drank.


Sir Stanley may have had a quiet personality but he was a leader both on and off the pitch.  He valued leading by example, putting others before himself and focusing on the good of the team rather than himself.

Respect and Friendship

Widely traveled, Sir Stanley had respect for people across the globe. Whether being described as an Argentinian or Brazilian footballer by South Americans or a 'black man with a white face' in Africa, Matthews gained respect in return.


'No matter what job I was given I applied myself to it fully.' This quote by a man whose career was shortened at its peak by the Second World War is an invaluable philosophy for young people everywhere.

Innovation and Creativity

Whether creating his own football boots or devising new skills to outwit opponents, Sir Stanley always looked at ways to improve. This outlook is perhaps more important than ever in a fast-changing, complicated world


Winner of numerous awards, Sir Stanley was often embarrassed at being picked out individually – success for him was always a team affair.  SSMF stresses the importance of collaboration and personal interactions.

© 2020 Sir Stanley Matthews Foundation.