Instilling Sir Stanley's Life Values -

How We Develop People


Coaching Pack

The coaching pack gives advice and guidance on the seven values, each led by an expert. For instance, Samantha Davis, a Professor in medical nutrition at Texas Christian University in Dallas, is responsible for Health and Nutrition. She ensures that affiliate clubs have the latest information on our second value, tailored to the specific country or locality.

Coach Development

We provide bespoke courses for our project trainers to develop the skills needed to invoke the seven values of Sir Stanley, as well as becoming better coaches in their own right. Where appropriate, such as where improvements in technical ability would be beneficial, we send coaches on external courses, such as those provided by the Football Association.

Monthly Newsletter

A monthly newsletter is sent to all affiliates. As well as providing general news and information from the family of clubs, it also includes case studies of best practice. Examples of how the values translate into better outcomes for the children are featured as well.

Annual Assessment

Each Club undergoes an annual assessment to determine how much it has improved over the year. This also gives an overall performance rating. Bespoke advice and recommendations are given as to how further improvements can be made. The review also informs our approach to instilling Sir Stanley's values as we can see what is working well.

Our Values

Innovation and Creativity

Life Long Learning




Health and Nutrition

Ownership and Responsibility

© 2020 Sir Stanley Matthews Foundation.