What We Do and Why

The majority of our work focusses on disadvantaged children, both in the UK and overseas.

One reason for ongoing disadvantage is that essential life skills are not passed onto young people. Research by the Sutton Trust shows that while that there is widespread recognition of the need for such soft skills as confidence, motivation, resilience and communication, provision is distinctly lacking amongst deprived communities.

We provide young people with the extra-curricular activities they need to succeed in life, but which they, and perhaps their families, currently lack. We do this by developing and mentoring affiliated sports clubs. The type of sport is less important than the values imparted by the affiliate.

We focus on seven values that took Sir Stanley Matthews from humble beginnings to one of the most recognised sports people in the world. Every club and individual affiliated with the charity receives leading, tailored information, overseen by an expert in the field.


In this way, we will create rounded, integrated individuals able to help themselves, their communities and the wider world during their lifetimes. In short, they will live the values that made Sir Stanley such a force for good.

The Foundation Board

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Sir Stan's daughter Jean has always been involved in sport.  She began her career by teaching Physical Education at Blackpool Technical College for 5 years before moving to live in South Africa.  As a tennis coach she trained and managed at tournaments n SA, the UK and USA.  It was during her South African days that her father was coaching in Soweto and Sir Stan’s Men  and she was lucky enough to also coach football to youngsters alongside Sir Stan.  Since 2001 she has been the Patron of the Sir Stanley Matthews Foundation.  She was awarded the M.B.E. for services to children in sport in the 2014 Honours List.

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Richard is currently Director of Football at Loughborough University, having previously been Head of Talent Identification at The Football Association. Prior to his time at The FA, Richard spent two years as Head of Academy at Queens Park Rangers after having served eight years as Head of Recruitment at Tottenham Hotspur Football Club, where he was responsible for identifying and recruiting numerous players who subsequently went on to make first team debuts. Since 2019 Richard has sat on the FA Council to speak on higher education, representing British Universities Colleges Sport

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Owner and Director of Sir Stanley Matthews Travel, a bespoke travel company focused on sports and business clubs.   The bulk of Matt’s 35 years’ business experience was in IT working for world-leading companies such as Salesforce.com and Cisco Systems.   

He is accomplished leader with focus on team-building, customer-service and new business.   


Matt is a father of five children and an all round accomplished sportsman, with a love of running, tennis and golf. He enjoys coaching, supporting and encouraging all youngsters to take part and love physical activities.

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Bob spent 3 years in RAF Accounts, training other in RAF accounting methods. He then spent 10 years in banking, including teaching Banking Law. From there he moved into computers in the U.K and South Africa. On return to the U.K. he moved into finance and ran seminars on Inheritance Tax. On retiring he served as Treasurer & Company Secretary of the Foundation for 15 years before taking a back seat.  He remains an active member of the board.




Stanley won Junior Wimbledon in 1962 , and then went on to play on the World tennis tour in 1963 until 1973. He played Davis Cup for Great Britain, with his most famous win against World Number 1 Ilie Nastase.   From 1975 until 2017 he was the owner operator of Four Seasons Racquet Club in Connecticut, the largest tennis, sports and fitness club in north east America.  Currently he is Executive Producer and a partner for Seven Media, a movie company featuring the Movie ‘’Matthews”. which is the life story of his father, Sir Stan.  He is happy to be working with his sister Jean and the rest of the family on the Board of the Sir Stanley Matthews Foundation. to continue the work of his father in coaching and mentoring young people.



Director of Finance

Further to her career in various industries including residential property letting, marketing studios management and recruitment, Mandy completed a First Class teaching degree in 2012. She worked for five years in the Special Educational Needs sector for a national charity providing advice and support to parents and professionals working with children with special needs and disabilities. Currently Mandy is focused on The Sir Stanley Matthews Foundation as Head of Finance, and also on her family; husband Stuart and two teenage boys. Their eldest son has autism and attends a special school near their home in Surrey.

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Alan Baxter began his career in the Ministry of Defence of the RAF. He then became a Personal Trainer with the Workers Education Association. He coached in the Community for Port Vale F.C. for 10 years and obtained a Teaching Diploma from the Staffordshire University.  For 10 years Alan has been a dedicated and inspiring Tutor at the Regent College for young people with learning difficulties.  Besides coaching football and tennis for the Foundation at the Sir Stanley Matthews Academy and Florence Tennis Club, Alan is part of the 1st team management at Newcastle Town Football Club.  Alan has a Level 3 (UEFA B licence) Football Coaching certificate, and a Level 3 LTA professional Tennis Coaching qualification. He was awarded the title of the Tennis Coach of the year in Staffordshire in 2019.

Executive Team

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Chief Executive

Originally from Northern Ireland, Paul served as  police officer in Belfast before moving to London to work in the non-profit sector.  In 2009 he founded the international charity Onside Soccer, which established community football projects for children and young people in India, Uganda, Gambia, Nigeria and Albania, as well as projects in the U.K.  Paul is a qualified F.A. coach and also has a keen interest in reading, cricket and snooker.  He joined the Sir Stanley Matthews Foundation in 2018.  He is married with two sons.

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Director of Education

Richard brings over 30 years of professional experience in education as well as an almost lifelong personal commitment to using sport to help in the positive development of children and young people. Having completed his BEd Hons in Business and Youth and Community Studies degree, he briefly became a youth worker in central London but then quickly moved into the more formal world of post-16 education. He now has over 30 years experience of working with young people from South London. During the last 20 years, he has held a variety of senior posts in both further education colleges and a sixth form college working with young people who have a wide and diverse range of educational needs and many of whom come from disadvantaged backgrounds.

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Operations Manager

Dan is an experienced Football Development Manager and the founder of the Sport Inspires Academy in Malaysia.  Originally from Warrington but currently based in Kuala Lumpur, Dan trained as a PE teacher in the U.K., was involved in grassroots football coaching for a number of years before becoming involved in football coaching in India.  In 2017 he moved to Malaysia and launched a sports coaching company which focuses on the personal development of young people.  He has worked with the Sir Stanley Matthews Foundation since 2019.

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Programme Coordinator

Isaac is responsible for the day to day running of our 'Local Hero' programme and also looks after our overseas projects.  Isaac joined the team in 2021 after previously working for the Tottenham Hotspur Foundation, where he was involved in our Passion 4 Coaching programme.  A lifelong Spurs fan, Isaac is also passionate about cricket and running.